We must teach children about life online if they are to thrive in the real world

In certain circumstances I am a firm advocate of government intervention being used to influence behaviour. This isn’t a popular position but it’s not without precedent.


You might remember a time when drink driving was socially acceptable and no-one really cared about it. The government recognised the importance of tackling this serious societal issue and, since 1979, up to £3 million a year has been allocated to communicate the problem, sometimes in very graphic ways. As a result, road deaths and casualties have fallen from over 31,000 per year in 1979 to under 8,500 in 2015 –I think it’s safe to say that this has contributed significantly to making drink driving taboo.


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