Universities challenged on top 1% advert

Universities in the UK are being challenged over marketing claims to students that they are in the "top 1%" of the world's universities.

 

The University of Reading is going to have to take down such a claim after a complaint to the advertising watchdog.

 

University rankings are increasingly influential for recruitment, particularly for overseas students.

 

In the new World University Rankings, the top three are US universities - MIT, Stanford and Harvard.

 

Cambridge is the highest ranked UK university, with three other UK universities in the top 10 of this global league table.

 

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